Attending next month’s ArchitectureBoston Expo (ABX)? Mark your calendar for our discussion of Social Media: The Secret Sauce on Tuesday, 10/28.
Design professionals love new visual media, want the best technological tools and are social creatures by nature. Why aren’t we all over social media marketing? As social media has begun to penetrate the architecture and design community, individuals and firms face choices about how to engage with a variety of platforms. From determining content to tone of voice to frequency of posting to value, there are a lot of decisions to be made when it comes to embracing social media. In this interactive workshop, we emphasize staff education and on-boarding, building community, setting clear and achievable goals as well as content curation and platform selection. We’ll use an individual practitioner’s blog and social media presence alongside an example of firm-wide engagement to demonstrate the value of social media for raising a firm’s profile and creating serendipitous connections.
Details
Tuesday, October 28, 2014
8:00 AM — 9:30 AM
Speakers
Karen Robichaud, Graphic Designer; PAYETTE
Michael Davis FAIA, LEED AP, Principal; Bergmeyer Associates, Inc.
“You have to do a really good job to do what society needs. That’s something that is worth it.”
Payette’s Jim Collins reflects on the importance of architecture in creating spaces for future generations to enjoy.
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